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STACYC SLUMP

  • Dealernews
  • Apr 25, 2024

 

Despite top line revenue of $3.7 million, the STACYC business unit of LiveWire is still in a slump. STACYC reported an operating loss of $1.4 million in Q1 2024 — a 925% swing! 

“As expected, STACYC revenue and operating income were down compared to the same quarter 2023,” explains LiveWire Group CEO Karim Donnez. “This is primarily due to a reduction in third party branded distributor volumes.”

LiveWire Group, Inc. is comprised of two business segments:

Electric Motorcycles – focused on the sale of electric motorcycles and related products

STACYC – focused on the sale of electric balance bikes for kids and related products

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