Despite top line revenue of $3.7 million, the STACYC business unit of LiveWire is still in a slump. STACYC reported an operating loss of $1.4 million in Q1 2024 — a 925% swing!
“As expected, STACYC revenue and operating income were down compared to the same quarter 2023,” explains LiveWire Group CEO Karim Donnez. “This is primarily due to a reduction in third party branded distributor volumes.”
LiveWire Group, Inc. is comprised of two business segments:
Electric Motorcycles – focused on the sale of electric motorcycles and related products
STACYC – focused on the sale of electric balance bikes for kids and related products