Yamaha Outdoor Access Initiative (OAI) and Recreate Responsibly Coalition (RRC) have teamed up to promote responsible recreation. A priority for the collaboration is to increase awareness of the availability of funding and support for public land access projects through the Yamaha OAI. As the powersports industry’s leading land-access program, OAI remains an essential resource to grassroots efforts of riding clubs, land stewardship organizations, and public land managers across the country.
“Public lands are America’s gateway to fun and adventure in the great outdoors. Visitors play an important role in their protection and preservation," says Yamaha Motorsports Marketing Manager Steve Nessl. "Recreate Responsibly and the Yamaha Outdoor Access Initiative are working together to educate and raise awareness of responsible use of trails and open spaces for motorized and outdoor recreation. The Yamaha Outdoor Access Initiative was created specifically to help those who see the need to protect or expand access to public land and need some support to get it done. By working with Recreate Responsibly, we hope more people take advantage of our resources by applying for a grant.”
Part of the collaborative effort will raise funds for the Recreate Responsibly Coalition to bolster its focus on safe, accessible, inclusive and responsible outdoor recreation. People posting pictures to social media platforms featuring their visits to public lands can simply tag @Recreate.Responsibly and @YamahaOutdoors on Instagram or @RecreateInfo and @YamahaOutdoors on Twitter, and the Yamaha Outdoor Access Initiative will donate $5, up to $50,000, to RRC and help maintain access for everyone.
“This campaign with the Yamaha Outdoor Access Initiative marks the first strategic partnership for the Recreate Responsibly Coalition, and it makes perfect sense; to work collaboratively to get grant resources to grassroots’ stewardship efforts, while reaching a broader audience with responsible recreation messaging; it aligns perfectly with everything the coalition has built towards since its inception early on in the pandemic,” said Eugenie Bostrom, founder of Embracing the Bear Consulting, managing agency, Recreate Responsibly Coalition.
Submission guidelines, application form, information and news about the Outdoor Access Initiative are available at:
YamahaOAI.com