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THE GIFT THAT KEEPS ON GIVING

  • Dealernews
  • Nov 18, 2020

 

Yamaha has funded more than $250,000 in Outdoor Access Initiative (OAI) grants so far in 2020, including $83,000 in Q3 alone. For more than a decade Yamaha's OAI has supplied essential resources to local and national outdoor recreation and land stewardship organizations working to create and protect access to public land for outdoor recreation. In music to the ears of the nation's off-road enthusiasts, the tuning fork folks have kicked down more than $4.5 million in the past 10 years.

“Enjoying the outdoors has become a primary source of entertainment and recreation for many this year, with some public lands seeing record traffic from enthusiasts,” says Yamaha’s Motorsports Marketing Manager, Steve Nessl. “The Yamaha Outdoor Access Initiative is the leading resource for land managers to help ensure trails and facilities are appropriately preserved and new opportunities are created to meet these rising demands.”

Third quarter 2020 Yamaha OAI grants totaling more than $83,000 were awarded to the following organizations:

-Joshua Tree National Park – Twentynine Palms, CA

-Lawron Trail Riders – Bovey, MN

-Sportsmen for Fish & Wildlife – Marriott-Slaterville, UT

-Ward Burton Wildlife Foundation – Halifax, VA

“These dealer-approved projects will provide a range of support for Yamaha customers and riding enthusiasts from staging area shading and educational structures at Joshua Tree National Park, to snowmobile and OHV bridges on a trail system near Duluth, Minnesota,” explains Nessl. “Some of these projects are part of larger improvement programs, and others are standalone efforts that wouldn’t happen without the support provided by the Yamaha OAI grant program. It’s important and necessary work, and we proudly align with our dealer network to make a real, positive impact on our customers’ outdoor experiences and opportunities.”

For more than 10 years now, Yamaha has been issuing quarterly grants to non-profit organizations supporting the program’s mission. Yamaha has funded more than $250,000 in grants this year, and over the life of the program, Yamaha has contributed more than $4.5 million in aid to more than 380 projects across the nation. Yamaha’s OAI-supported efforts work to improve access to public land for outdoor activities including riding, hiking, biking, camping, hunting, fishing, and motorized recreation.

The deadline for submission to the 4th quarter 2020 funding cycle for the Yamaha Outdoor Access Initiative is December 15, 2020 – applications must be postmarked by that date. Submission guidelines and application forms are available at YamahaOAI.com.

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