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  • Dealernews
  • Feb 16, 2022



Mark Tkach


RumbleOn has announced that RideNow's co-founders Mark Tkach and Bill Coulter have stepped down from their positions with RumbleOn, effective February 11, 2022. Subsequent to RumbleOn and RideNow's business combination, which closed August 31, 2021, Tkach had served as a director and RumbleOn's Chief Operating Officer. Coulter served as Executive Vice Chairman of the Board. Concurrent management changes within the omnichannel aimed at supporting future growth and driving long term improvements to the overall customer experience.

Peter Levy, RumbleOn's President, has been appointed to succeed Tkach as RumbleOn's Chief Operating Officer. Levy has been a member of RumbleOn's senior management team since August of 2017 and was appointed to its Board of Directors in June of 2021. "We are reimagining customer experience, building the future of powersports, and we need proven leaders at the helm,” says Marshall Chesrown, RumbleOn's Chairman and Chief Executive Officer. “This organizational structure is well-aligned with our growth initiatives and provides a stable footing for our continued expansion.” 

RumbleOn has also promoted Lyle Kramper as National Senior Vice President of Retail and Kristopher Price as National Director of Manufacturer Relations. Kramper will oversee a slate of Regional Directors who will lead the daily operations of multiple facilities based primarily on geographic location. RumbleOn has a deep bench allowing for promotions from within the organization and these individuals have a proven track record in leading management roles with the company: Paul Griffith - Phoenix, AZ; Paul Langford - Dallas, TX; Christopher Rice - Las Vegas, NV; Christopher Chesnut - Tucson, AZ; and Scott Cheek - Ocala, FL.


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