“The addition of electrification in powersports is inevitable,” says Tucker Powersports CEO Marc McAllister. “From an aftermarket perspective, we recognize the need to support dealers and the industry by offering new products and accessories that complement all levels of electrification, from high-performance electric motorcycles to eBikes and eScooters. Dealers need to understand the importance of integrating electric vehicles and accessories into their product offering – it won’t be an option, it will be a requirement for a dealer’s viability."
McAllister led the charge into AIMExpo hosting the first of two EV panel discussions at the trade show. In turn, we hosted him as our Dealernews LIVE! guest between the two sessions to share some of the highly charged content with industry folks who couldn’t make it to Las Vegas. We thank him for his candor and for Tucker to take the lead in this discussion at AIMExpo.
“At Tucker, we're investing in an E-power portfolio, because it's really clear that electrification is here. The OEMs are investing in their own platforms, and we are seeing e-power wherever we go. I think it's important that we get our dealers ready and give them a selection of products that keeps them relevant with those EV customers.”
“So we're not only investing in the products, we're also investing in training and support so that the dealers feel comfortable entering the e-business, and being able to confidently speak to their customers about what are the differences with the power. They can answer ‘why choose e-power over internal combustion?”