Jon Pulli
Tucker Powersports announced today that its business will be acquired by Turn 14 Distribution, one of the largest automotive aftermarket distributors in the United States. The purchase includes certain assets of Tucker and all of its private label brands, which include well-known brands such as Kuryakyn, Answer Racing, Pro Taper and QuadBoss.
"The change in ownership will provide a huge injection of resources to better serve Tucker dealers around the country," explains Marc McAllister, President and CEO of Tucker Powersports. "I am confident that Turn 14 will have a significant impact on the powersports industry with its approach to inventory and its high-quality customer service."
Turn 14 Distribution is noted for its customer-first approach, proprietary technology, and logistics efficiency in the automotive industry. Turn 14 Distribution is a 16-year-old national B2B-only distributor based outside of Philadelphia, Pennsylvania. It operates facilities in Pennsylvania, Michigan, Texas, and Nevada, and has more than 500 employees across three distribution centers and two office locations.
Named after the 14th turn in the legendary Road America racecourse, the company was awarded SEMA's Warehouse Distributor of the Year in 2016, 2018, and 2021. In 2022 iTurn 14 was awarded SEMA Channel Partner of the Year (previously known as the "Warehouse Distributor of the Year" award) for excellence in distribution.
The team at Turn 14 states they will apply many of the principles the company was founded upon and is known for to the powersports industry, including building favorable relationships with partners and employees and leveraging the company's strengths in operations, technology, and customer service.
Terms of the deal were not disclosed.
WHO IS TURN 14
Noting the focus will remain on the retailers Turn 1 is ready to turn the corner with Tucker Powersports. "We understand the importance of the dealer in the motorcycle and UTV owner experience," said Jon Pulli, CEO of Turn 14 Distribution. "We are confident that powersports dealers will benefit from working with us, and we are excited to continue the legacy of Ed Tucker and others who have played an important role in this company's history."
But who is Turn 14? With 723,000 sq ft of modern distribution center space, Turn 14 Distribution boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days. Globally, Turn 14 Distribution’s competitive freight rates, 'ship to your shop' flat rate shipping, late shipping cutoff times, seven-day-a-week operation, and same day in-stock order fulfillment commitment enable it to service customers both across the United States and the world efficiently.
Pulli says their strategy consists of catering to niche vehicle markets, along with stocking its partner manufacturers' full product lines for quick order fulfillment. Exclusive Turn 14 Distribution promotions ensure that products are marketed efficiently and correctly to each supplier’s target audience. The company relies upon its dedicated sales specialists—chosen for their experience in each particular market—to service its dealers with superior knowledge.
In addition, the company’s website offers lens technology to permit customers to view the products available for each individual market most efficiently. Turn 14 Distribution’s up-to-the-minute online inventory tracking, efficient forecasting, and dedicated Customer Support Department allow the company to cut lead times and keep its customers informed about product fulfillment.
The company’s goal is to provide its customers the sales, marketing and post-sales support needed to succeed in the modern marketplace. This philosophy seems to have Turn 14 on the right track as the WD has been honored as SEMA's Warehouse Distributor of the Year in 2016, 2018, 2020 and 2022!
IN THE DRIVER'S SEAT
JON PULLI, CHIEF EXECUTIVE OFFICER
Jonathan Paul Pulli is co-founder and Chief Executive Officer of Turn 14 Distribution. Under his leadership, Turn 14 Distribution has reimagined automotive performance parts distribution for the modern marketplace. Jon’s commitment to transparency and long-term strategic vision, paired with ground-breaking applications of technology in an industry which has traditionally been slow to adopt new methods, has propelled Turn 14 Distribution from its roots as a start-up business in 2007 to become the SEMA Warehouse Distributor of the Year in 2016, 2018, 2020, 2022
Under Jon’s leadership, Turn 14 Distribution has won numerous Warehouse Distributor of the Year awards from its vendors. Jon’s combination of entrepreneurial drive and systematic operation have allowed him to achieve sustained growth and long-term success for his partners. Jon’s intense focus on the process of distribution has led the company to establish many industry-first innovations, which have fueled Turn 14 Distribution’s impressive growth. Industry recognition of this leadership came when Jon earned the title of SEMA Gen III Innovator of the Year in 2018.
During his junior year at Franklin & Marshall College, Jon co-founded JSC Speed, an automotive e-commerce retailer. After graduation, Jon served as CEO until 2007, when the business was sold and Jon co-founded Turn 14 Distribution in 2007, which allowed him to focus solely on the business of wholesale automotive parts distribution.
Jon was born into a family of entrepreneurs, as his mother, father, sister, and grandfather each started numerous successful organizations across a diverse collection of industries including Construction, Food, Retail, Psychology, and Martial Arts. Surrounded by this pioneering spirit, Jon learned innumerable lessons that have successfully been applied to his leadership style at Turn 14 Distribution. Jon’s life experiences have crystallized into central core values: maintaining work-life balance, establishing and maintaining meaningful relationships, and creating positive change in the world.