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TURN OFF THE COMPUTER AND GO OUTDOORS!

  • Dealernews
  • Sep 23, 2022

 

 

Yamaha encourages consumers to the tune of $500,000! In honor of National Public Lands Day and National Hunting & Fishing Day (NHF Day), Yamaha is suggesting folks unplug and go outside on Saturday, September 24. In recognition of these events, the Yamaha Outdoor Access Initiative (OAI) is renewing its annual pledge to organizations supporting access to land for outdoor recreation. Take note, applications for grants are due before the next quarterly deadline on September 30. 

“Last year we made a commitment to grant half a million dollars to outdoor projects and we’re proud to say we exceeded that goal,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Our lives are rooted in the outdoors and Yamaha’s direct and significant financial support of Wonders of Wildlife, Recreate Responsibly and many other outdoor organizations help make recreation on public lands possible. In celebration of National Hunting and Fishing Day and National Public Lands Day, we’re excited to renew our annual commitment to make a minimum of $500,000 available in 2022 to organizations who help create opportunities for outdoor recreation.”

To date, the Yamaha OAI program has contributed more than $5 million in funding and equipment across more than 425 projects in the last 14 years to assist outdoor recreationists working to protect and improve access to public land and educate everyone on safe, sustainable recreational use. Yamaha OAI has proven to be the industry’s most reliable partner and a significant resource for those who depend on access to public land for work and play.

Additionally, on September 24, National Hunting & Fishing Day is celebrating its 50th anniversary. NHF Day events are organized each year by Wonders of Wildlife to spread awareness of the conservation and economic benefits, as well as traditions and values of hunting and fishing. Yamaha OAI is a founding partner of Wonders of Wildlife’s Live It! program and a supporter of its efforts to expand NHF Day events across the country. 

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