We went from cautiously optimistic to shaking in our boots with the latest round of re-closures here in California and many other key market states. While we knew that the double-digit dirtbike sales might not be sustainable for two more quarters, the hope was the industry could keep this crop of windfall customers riding for a few months until a vaccine is developed or the COVID virus burned itself out in the hot summer months. The aftermarket would continue to enjoy the fruits of the OEMs current labors through the end of the year and hopefully rebound with some lifetime riders/customers.
I guess the good news is that at least we are aware of the situation and many companies and dealerships have done a good job of making hay while the sun shines. Personally I remember how going out to the desert with my family to play on minibikes and dune buggies was the precursor to a lifetime love affair. With the current Side-By-Sides being considerably more reliable and performance capable than a clapped out old VW Baja Bug... and even more user friendly, we have an opportunity to capture another generation of family fun (at least in the key Southern California/Arizona/Nevada/Utah market). And any interest coming from any sector that is not a baby boomer looking to ride a Harley off into the sunset after this year's 80th Anniversary Sturgis rally is something the industry can build a sustainable future on...
As suggested in the current issue’s Editor’s Note, stop watching the news and start focusing on your bottom line!