One of the old guard is the newest partner of MotoAmerica roadracing. "Since 1989, we've been living, breathing, and eating powersports,” says Cometic Gasket’s Sales Manager Jason Moses. “As a proud supporter of MotoAmerica, we understand what it means to put everything on the line with one goal in mind. So, when you earn your living competing at the highest level against the best racers in the country, engine failures simply aren’t an option. That's where we come in."
“MotoAmerica is pleased to welcome Cometic Gasket as our newest sponsor for the 2023 season,” adds Lance Bryson, MotoAmerica’s Director of Sponsorship. “Gaskets aren’t something most people give much thought to, but in motorsports they are of the utmost importance and every engine builder in the world knows how critical they are to engine performance and engine life. Cometic’s products are top-notch and obviously are in the wheelhouse of MotoAmerica’s motorcycle-riding fans. We’re looking forward to a wonderful and long-lasting partnership with Cometic.”
So what is the real ROI for Cometic’s sponsorship? Check out the Flash Report from the recent MotoAmerica Superbikes round at Road Atlanta: The event marked the series' fifth consecutive attendance record at this facility. Additionally, the TV, digital and social media reach of the event also surpassed last year's coverage as well.
Key Takeaways:
• Attendance: 24,692
• 181 Rider Entries
• Six classes of racing
Digital metrics for first ten days:
• 17M Social Media impressions from MotoAmerica Facebook, Instagram, Twitter, TikTok and YouTube.
• 4.5M Digital Videos Views from MotoAmerica Live+, YouTube and Social Media.