Not that we want to toot our own horn, but when Constant Contact says some of these #TestimonialTuesday e-blasts to industry insiders and OEMs have a 50% click-through rate, we couldn’t resist.
The average open rate for Tuesdays is even higher than Wednesday's Dealer Down Loads. Also note that by scrubbing the e-blast lists each week our contact list for dealers and industry insiders has grown 100% in less than a year.
These factoids are from Constant Contact, not something we pulled out of our collective nether regions! By doing 2 blasts a week since the last AIMExpo, we have sent 1.2 million e-mails to valid addresses. That is a hell of reach for a small trade-only publication with a finite universe to draw from.