WESTLAKE VILLAGE, CA – KTM and Husqvarna powersports Dealers are eligible to sell KTM bicycles under a new National Powersports Program launched by KTM Bike Industries North America.
“We are breaking new ground by offering KTM Motorsports Dealers a program that will bring to their showroom a new type of custom demographics, and [will create] a new revenue source,” said Mike Shell, national powersports manager, in an email to Dealernews.
KTM Bike Industries cites a Transworld quote that “70 percent of dirtbike riders own a mountain bike,” and says that this new revenue stream targets 40 million potential North American cyclists. These potential buyers, according to the company, are:
- 51 percent male/49 percent female,
- In the desired age demographic of 34-35,
- With an average $150,000 annual household income.
KTM and Husqvarna powersports Dealers will be able to choose from three levels of participation: Ultra, Elite and Prestige (see below). Ordering discounts and merchandising kits expand as a Dealer moves up the participation ladder.
Shell said KTM Bike Industries will be signing up the “top five largest powersports Dealers in Southern California this week,” but had not revealed those Dealers by press time.
“A quote from one of our new KTM Dealers: ‘Mike, if your program brings more bodies into my showroom, they are going to eventually talk to one of my employees and we are going to try to sell them something,” Shell said.
Image: KTM Bike Industries
Image: KTM Bike Industries