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  • Dealernews
  • May 15, 2024


The Motorcycle Industry Council’s American International Motorcycle Expo — just call it AIMExpo — is ready to rock the Las Vegas Convention Center again on February 5-7, 2025. More than 150 exhibitors are already committed—over twice the number at the same time last year — for what is shaping up to be the third consecutive year of a record-breaking show. 

“This is the most innovative and thrilling time in powersports history, and we can’t wait to share that excitement at North America’s biggest trade show,” exclaims Cinnamon Kernes, MIC VP of Market Expansion & Events. “With AIMExpo 2025, we’re ready to give our exhibitors, dealers and attendees an experience they’ll never forget.”

Highlighting the OEM’s return, Suzuki, Kawasaki, Triumph, Moto Morini and Segway are already committed to displaying their newest lineups, “and many more OEM partners will be announced,” she adds. In addition to the OEMs, an expanded roster of distributors are set to showcase their latest and greatest, including Automatic Distributors, Parts Unlimited, Rocky Mountain ATV/MC and Turn 14 Distribution.

Returning in 2025 is the popular Italian Pavilion. This will be one of several international pavilions planned to showcase the most cutting-edge and innovative powersports products from across the globe.

Additional features planned for AIMExpo 2025 include:

• AIMExpo Starting Line, an experiential area that will welcome attendees onto the show floor, with an expanded New Product Central, a charity auction hosted by NPA, MX and MotoGP simulators provided by Moto Trainer, a movie lounge and more.

• Disruptive Thinking returns to the main-stage education experience where industry thought leaders share outside-the-box strategies inspired by MIC Symposium to level-up businesses.

• Expanded MIC Business Center with complimentary meeting rooms and business services, plus lunch, beverages and snacks, available to all MIC members.

• AIMExpo Tech Sector featuring technology solutions to help the powersports industry work faster, smarter… and better.

Of course, the Industry Party Powered by Turn 14 Distribution returns with an earlier starting time to enable even more networking and fun.

And that’s just the beginning. AIMExpo 2025!  Click here for a look at the preliminary floor plan:


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