Swedish eBike innovator CAKE joined the Motorcycle Industry Council on the eve of AIMExpo. The new membership underscores MIC's electric commitment in the US, in both the on-road and off-road scene, according to Mark Bense, CAKE’s Head of Operations for North America. “CAKE is honored to be recognized alongside a long list of motorcycle industry powerhouse brands. The new membership demonstrates CAKE's commitment to the industry for better, safer and more responsible motorcycling.”
“The powersports industry is stronger when we stand together, and we are stronger today with CAKE 0 Emission joining the Motorcycle Industry Council,” adds MIC CEO Erik Pritchard. “We look forward to working with CAKE and the thousands of powersports companies across the country to continue our work of preserving, protecting and promoting motorcycling.”
Interested in following CAKE’s charge into the U.S. EV sector? The Motorcycle Industry Council will be in Booth #6007 in the MIC Business Center & AIMExpo Show Office in Las Vegas.