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  • Dealernews
  • Apr 12, 2024





Looking to drive traffic beyond powersports, a dealer teamed up with the adjacent dirt track series for a cross-promotion that should see everyone win. Dave Warren Powersports, in conjunction with Segway, is giving away a UT10 P UTV as part of the collaborative promotion via Lucas Oil Late Model Dirt Series. The dealership will also support the #99 of Rick "Boom" Briggs as he competes in the 2024 Championship. After a full season of on track, in-dealership and other outreach appearances, the final drawing announcing the winner will happen on October 19th at Eldora Speedway in New Weston, Ohio, in conjunction with the 44th running of the Dirt Track World Championships.

"I can't even begin to express our depth of gratitude for the Lucas Oil Late Model Racing Series, Segway Powersports, Boom and his team, Briggs Transport, Flo Racing, and the fans of the sport who have been so supportive in welcoming us,” says Dave Warren. "It's one of the most rewarding sponsorships we have ever established. When we told Segway what we were planning with Boom's #99 Car and the Lucas Oil Late Model Series, they didn't hesitate to roll up their sleeves and pitch in, offering to assist us in any capacity. It means so much for a manufacturer to stand behind their product and support their dealers like these guys. It truly says everything you need to know about the product and their affinity to all types of kindred motorsports enthusiasts."

"Segway is here to help its authorized dealers by supporting grassroots marketing and promotional efforts like this with Dave Warren Powersports," explains Gabriel Cruz, Marketing Director for Segway Powersports. "Being involved in these types of promotions, where we can interact directly with potential end users of our products, is a win-win for everyone involved. We're happy to support Dave Warren Powersports as he helps bring even more attention to the Lucas Oil Late Model Dirt Series."



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