Make it rain!
Looking to drive traffic beyond powersports, a dealer teamed up with the adjacent dirt track series for a cross-promotion that should see everyone win.
Segway Powersports continues to demonstrate just how serious the brand is about taking over the UTV market in the U.S.
After electrifying the Consumer Electronics Show crowd, Segway is set to segue to powersports trade types at AIMExpo.
Speaking of Segway, they will be in Las Vegas for the Consumer Electronics Show (CES), January 9-12, 2024, sharing their new Super Villain SX20T hybrid.
"Each episode of Beyond the Brand takes you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports — Its people," claims Gabriel Cruz, Marketing Director for Segway Powersports.
To bring the team charged with building the brand, Segway has created a series of Beyond The Brand profiles of the people who make it happen.
With the in-your-face unveiling of the Super Villain at EICMA, Segway is seeking to build on the momentum with a behind the scenes look at the Brand.
"Segway is on the verge of redefining the future of adventure and performance via an innovative new product," says Marketing Director Gabriel Cruz.
Looking To Supercharge Dune Season!