IMS Outdoors, the nation's leading consumer motorcycle tour, kicks off its nine-stop road show on July 16-18 in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each tour stop will host a number of attractions, including the Discover The Ride, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show as well as two and four-wheel demos from a number of exhibiting brands.
"After over a year apart, we are so excited to be bringing the Powersports community back together," said Tracy Harris, SVP, IMS Outdoors. "Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour's new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one's age or skill level."
Discover The Ride returns to all venues, providing a variety of interactive ways for attendees to learn riding skills in a safe and controlled environment. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.
New for this year is the introduction of Strider in the Kids Zone and IMS' partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old. For first-time riders little bit older than 2, the Motorcycle Industry Council's (MIC) Ride With Us Moto Intro experience will be available at select venues. (See following story)
For licensed operators there will be more demo rides than ever before. Both gas-powered and electric motorcycles and bicycles will be available from brands including FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, Rayvolt, Royal Enfield, Suzuki, Tern Bicycles, Yamaha and Zero, Discover The Ride, Zero Motorcycles, Safety Foundation, MSF
2021 SCHEDULE
• Northern California Sonoma Raceway (Sonoma, CA – July 16-18)
• Chicago: Goebbert's Farm (Pingree Grove, IL – August 20-22)
• New York City Brooklyn Army Terminal (Brooklyn, NY – September 3-5)
• Pennsylvania: Carlisle Fairgrounds (Carlisle, PA – September 10-12)
• Texas: Texas Motor Speedway (Fort Worth, TX – October 1-3)
• Nashville: James E. Ward Agriculture Center (Lebanon, TN – October 8-10)
• Central Florida: SUN n' FUN Campus (Lakeland, FL – October 15-17)
• Atlanta: Georgia International Horse Park (Conyers, GA – October 29-31)
• Southern California: Venue and Date TBA
Get more details here: motorcycleshows.com