Just before the IMS tour kick off in Long Beach, the Motorcycle Industry Council opening up the "More Riders, Riding More" conversation to all powersports industry professionals to attend during the MIC Communications Symposium next week, regardless if they are current MIC members or not. But space for those who are not yet MIC members is limited, so register for the session now at the link below.
"Because of the importance of the topic, the MIC will open the symposium's afternoon session to everyone we can fit in the room, MIC members or not," says MIC CEO Erik Pritchard. "Attendees of AIMExpo presented by Nationwide got a first look at the MIC-led program in September, and we will be discussing updates to this long-term initiative. Activating the knowledge and tools being developed – across OEMs, aftermarket, dealers, retailers, industry educators, trainers, and more – is intended to harness the power of all the industry, working in concert, regardless of membership status. So we invite everyone, and together, we will rise."
More Riders, Riding More - The Ridership Session
Thursday, November 21
2 to 4 pm
The Westin Long Beach
Register for the session by clicking on this banner.