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POLARIS GOES DIGITAL TO CAPTURE NEW CUSTOMERS

  • Dealernews
  • Jul 29, 2020

 

Polaris is taking the customer experience digital. By leveraging technology and digital solutions they seek to break down the barriers of ownership, enhance the ride, build affinity and loyalty with riders, and help to introduce new people to powersports. “Powersports provides people with an escape from demanding lives and a sense of empowerment, fun and freedom in the outdoors – that is the experience we want to help enhance for riders, while also creating a hassle-free ownership experience,” explains Polaris Chief Digital Officer Vic Koelsch. 

“We believe in disrupting ourselves, bringing fresh thinking and differentiated ideas to all elements of powersports and finding new ways to connect with riders. We are creating a more integrated experience and using technology to both enhance our current digital offerings and introduce new solutions, an approach that today’s riders expect from the leader in powersports.”

The “RideReady” program launches with an on-demand digital platform to provide service scheduling options, personalized vehicle and maintenance information, transparent service pricing, appointment reminders and notifications, along with how-to content for owners who prefer the “do-it-yourself” approach. But what is in it for dealers?

“RideReady connects powersports owners with Polaris and Indian Motorcycle dealerships to seamlessly manage their service needs,” he adds. “In addition to drop-off appointments, select dealers are offering transport service, where they will pick-up a customer’s vehicle and bring it to their dealership; as well as mobile service, where owners can schedule appointments online with a dealer and have a certified technician come to their home to perform the requested services in their garage.” 

Following a successful pilot program at 20 ORV, Slingshot and Indian dealers throughout Minnesota and Texas, Polaris has started to roll out RideReady and, over the next couple of months, is giving dealers in its U.S. off-road and motorcycle network the opportunity to participate in the program.

“We are excited to launch this game-changing service platform and connect riders and dealers in a manner like never before. A first-of-its-kind service partnership with participating Polaris and Indian Motorcycle dealers, RideReady provides dealers with another way to build customer relationships while driving traffic and growth to their service department,” Koelsch continued. “We look forward to signing more dealers and offering the service to our customers.”

See the “virtual garage” at: RideReadyService.com 

 

 

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