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POLARIS SAYS UNPLUG!

  • Dealernews
  • Jun 02, 2021

 

“At Polaris, we’re passionate about getting people outside,” says Polaris CEO Mike Speetzen, “It is about more than just the products we provide, it is about the experiences and memories we help create,” he adds. “It’s that THINK OUTSIDE mindset that motivates us daily and makes celebrating National Get Outdoors Day a natural fit for Polaris.”

National Get Outdoors Day is held annually on the second Saturday of June and encourages Americans to get active outdoors, whether that be in their own backyard or the nation’s parks, forests and wildlife refuges. Launching today and running through June 30, 2021, consumers are invited to take a pledge to become an “OFFLINER” by visiting Polaris.com/ThinkOutside

In a world where we are constantly online, it’s time to turn off and reconnect with the outdoors. More time at home and technology have resulted in a "nature deficit" and screen time has increased to an average of 13 hours per person per day1. Consumers are now looking for a reason to get out, which is evident as searches for “outdoor activities” increased by 82% from July 2019 to July 2020, and search levels in 2021 are on pace to match that.

“While we know screen time increased during the pandemic, we also saw many people turn to the outdoors,” notes Pam Kermisch, Polaris chief customer engagement and growth officer. “Taking the OFFLINER pledge means turning off electronics indoors and getting outside. That may mean a walk in the park for some, but to others it may mean a break from routine. THINK OUTSIDE is our call for people to experience the ultimate enjoyment outdoors and to discover new ideas and possibilities, and we can help make that possible this National Get Outdoors Day.”

 

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