Noting consumer shopping habits have evolved in recent years with more consumers leveraging online resources for discovery, research and learning as they start the buying process prior to visiting a physical retail location, Polaris Inc. has launched “Polaris Xchange” intended to meet the customers where they are. “We are constantly infusing new ways of thinking and using our knowledge of the powersports customer to help advance our industry, introduce new people to powersports and enhance the experience for our owners and riders,” claims Vic Koelsch senior vice president, chief digital and information officer at Polaris.
“Polaris Xchange is another example of that industry leadership… it simplifies the shopping process for customers, allowing them to do most of the process online before visiting their local dealership to sign the paperwork.” According to Koelsch, Polaris Xchange offers consumers the ability to start the buying process from the comfort of their homes including: finding the vehicle, viewing used vehicle history and condition reports, shopping for accessories, indicating interest in protection products, determining trade-in value and prequalifying for a loan.
Polaris Xchange also provides value to Polaris dealers who can publish their new and used inventory online increasing visibility, reach, and awareness to shoppers. With JoyDrive as a technology partner, Polaris Xchange will showcase used powersports inventory from all powersports manufacturers as well as available inventory of new Polaris vehicles at participating dealers.
Click here for more details for Polaris Xchange:
www.polarisxchange.com