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  • Dealernews
  • Nov 05, 2019


The motorcycle industry has EICMA, the car guys get SEMA as their big aftermarket events however the lines began blurring last year when SEMA began recognizing UTVs. Today the Polaris RZR PRO XP Ultimate was named SEMA’s “Powersports Vehicle of the Year” based on the potential aftermarket add-on potential. The Polaris RZR PRO XP Ultimate is the perfect platform for further customization.

“We’re excited to recognize the Polaris RZR PRO XP Ultimate with the SEMA Powersports Vehicle of the Year award,” said SEMA President and CEO Chris Kersting. “Voted on by SEMA Show exhibitors, the award recognizes the versatility of the RZR and how it can be modified to fit an individual’s unique needs.”

This is actually the second consecutive year SEMA picked Polaris as the honoree.  Last year SEMA launched their ‘“Powersports Vehicle of the Year” competition in response to the burgeoning UTV market. growth in the off-road powersports segment. SEMA show exhibitors nominate and vote on the machines that are most customizable in the category. Demonstrating its versatile design and the company’s strong relationship with aftermarket manufacturers, Polaris RZR has so far swept the award category with PRO XP Ultimate’s 2019 victory following on the RZR Turbo S win in 2018.

“The SEMA Powersports Vehicle of the Year award is a testament to RZR’s sheer dominance and huge following in the powersports and performance side-by-side category,” said Chris Musso, president of Off Road for Polaris. “Thrill seekers and riders alike deserve the best machine, and with that, the freedom to customize their machines. Whether it’s with RZR accessories or aftermarket accessories, RZR is the platform for personalization, and we’re grateful to the SEMA members for recognizing that.”

Stay tuned for a SEMA recap  for more of the powersports push into the auto buffs territory.

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