"Each episode of Beyond the Brand takes you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports — Its people," claims Gabriel Cruz, Marketing Director for Segway Powersports. "When you delve into the brand's inner workings, you gain insights into its values, culture and the passionate individuals who drive its innovation. It's a window into the brand's DNA, where transparency and authenticity reign, inviting you to be a part of their journey."
This installment features Adam Hindle. Adam says he is excited to bring his passion for powersports, in-depth industry knowledge and customer-centric approach to his new regional business manager role. "I want to make a meaningful impact and contribute to Segway’s success by helping the brand continue to grow and thrive in the U.S. market by bringing a lifelong passion, understanding and enthusiasm for powersports to this new role."
Hindle has a wealth of knowledge about powersports products and the thrill they provide to end users, allowing him to personally connect with dealer partners and end users on a deeper level, according to Cruz. “Giving people a glimpse of Beyond the Brand will continue to grow brand trust and create a path towards lasting relevance.”