The COVID craziness, BLM movement (and not the Bureau of Land Management for all you Phantom Duck protesters) and all the other “new normal” disruptions serves as a reminder that we really do work in the best industry in the world, with the greatest gathering of people in the universe. We are united in our passion, innovation and determination to ride it out!
If anything, the more adversity that comes the industry’s way the better we get at picking a different line, as desert racer/AMA Hall Of Famer Scot Harden suggests. “It is hard to win when you are following somebody else’s tracks… sometimes you have to make the leap of faith, take a different line and twist that throttle!” He joined the Best In The Desert Team to help pull off the longest point-to-point off-road race in America with the Casey Folks Silver State 300 despite the State of Nevada facing lock down as a couple of the largest trade shows in the world — SEMA and CES — cancelled their Vegas-based trade
We are blessed with amazing individuals — the legendary John Penton turned 95 this past week — and outstanding team efforts, Scott Schloegel and the Motorcycle Industry Council’s Government Relations team have posted some amazing wins for our industry in Washington (Tariffs, The Great American Outdoors Act becoming Law) last week.