Thursday, February 9, 2017 | Dave Kopf
“WHAT GETS MEASURED, GETS MANAGED.” That timeless business axiom might have some solid mileage on it, but it couldn’t be more applicable to today’s online marketing environment.
Marketing online provides powersports Dealers with a powerful environment for tracking the performance of their marketing and advertising efforts . Where you might guess at how well a print ad in a local paper performs, with online advertising you can get solid numbers. With that information, you can start identifying what marketing efforts work; which ones don’t; what campaigns, messages and techniques can be improved; and what ideas need to get binned.
The level of control Dealers have over their online marketing efforts is pretty revolutionary. In fact, the metrics for measuring online marketing performance have become so nuanced, that it’s not surprising for any local business owner to feel awash in a sea of numbers. You can measure social media performance, email performance and search engine metrics, and that’s just the beginning.