The way I see it, motorcyclists are people first and enthusiasts second. So, when I started my Strokers Dallas empire 16 years ago and had to decide what “gear” to carry, I opted to stock things that would sell to most folks, not just motorcycle folks.
Most motorcycle shops mainly stock leather jackets, riding jackets, helmets, chaps, gloves — all that stuff. But what about everything else a person needs? I have told my staff many times that I’ll sell pencils, doughnuts or bath soap if I thought I could sell enough to make a good profit. To be successful, we have to operate outside the lines. A successful shop owner needs to think: What do riders need besides what I’m selling here? (The answer? They need everything that non-riders need!)