Now that the vaccinations are spreading and the COVID cases are dropping, it is time to get back to business and make sure the powersports industry can get more riders to “Ride With Us.” To that end, the Motorcycle Industry Council took the wraps off their long-awaited ridership plan, Ride With Us, the powersports industry’s first multi-faceted market expansion program. Appropriately Ride With Us officially launched on the first day of Summer, June 21.
With the announcement of AIMExpo returning to Las Vegas and the subsequent Ride With Us market expansion campaign gaining smiles — and hopefully many more miles from riders — the wraps are coming off some of the good work that MIC has been doing on behalf of the entire industry. For the record, Dealernews has been all-in with MIC since the magazine was re-launched at AIMExpo’s first stop in Las Vegas.
So what do you think about Ride With Us? I have heard it all, from “What’s with those colors” to “it is an Amazon rip-off without the A to Z rational” — as well as positive comments including, “This is exactly what we need to reach new customers…” and “Thank you! Another knobby tire or piston-based campaign won’t appeal to the intended customers in the future…” especially if those customers are riding eBikes?
The concept came from a task force composed of industry-leading marketing talent to provide direction on the brand, logo and style guide for the Ride With Us campaign. They will deliver additional elements of the program, including social media content syndication and social media best practices for MIC dealer members.
See the new portal at:
www.ridewithus.com