Despite some economic headwinds, the Motorcycle Industry Council reports some segments of the market are still sailing along. “Off-highway motorcycle sales among leading brands through Q2 are up 16.5% over 2022,” notes MIC President Eric Pritchard. “Dual-purpose motorcycle sales are also up 4.4% compared to the same period last year.”
These figures are from the MIC Retail Sales Reporting System’s FLASH Report, a quarterly update of U.S. sales with month and YTD retail sales data for ATV, dual motorcycle, off-highway motorcycle, on-highway motorcycle and scooter sales data. MIC’s Research team gathers new-motorcycle retail sales data from 14 leading vehicle manufacturers and distributors in the U.S., providing a strong indicator of total sales trends.
It also makes for a great point of reference as the FLASH reports go back three decades! The RSS data is just one of the member benefits the organization has to offer. "Members who sign up or renew before the end of the year will automatically receive free access to the 2023 State Level MC & ATV Retail Sales Report, featuring state-by-state breakouts of new retail unit sales of leading manufacturers by brand and segment," adds MIC Membership Manager Ginger Calhoun. "This report is another example of the detailed and valuable data the MIC gathers and is available to our members. Access to the report will be granted in 2024.
"Additionally, the powersports industry needs your ongoing support for our Government Relations Office doing work in Washington and states across the country, to help fight unwanted regulation and tariffs, and help keep public riding lands open," claims Calhoun. "Your membership dues ensure the MIC can continue its work to promote, preserve, and protect our great industry."
Contact Calhoun via email:
gcalhoun@mic.org