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  • Dealernews
  • Nov 16, 2022




The Motorcycle Industry Council's Symposium Series returns tomorrow, Thursday, November 17, 10:00am Pacific. This month's episode focuses on two vital aspects of the North American powersports industry:  the return of AIMExpo in 2023 and the ridership outreach results from the Ride With Us initiative. Cinnamon Kernes, MIC's Vice President, Market Expansion and Andre Albert, Director of Marketing & Events take a deep dive into what is happening with the industry's trade show and the future of powersports. 

With the show rapidly approaching (February 15-17, Las Vegas), this is your opportunity to hear firsthand from the people who make AIMExpo happen. Cinnamon and Andre will address a wide range of topics, including: 
• What can we expect to see at AIMExpo?
• What’s different this year?
• How is the dealer education track shaping up?
• What’s the live MIC Symposium lineup for Las Vegas?

In addition to the trade show, it is time to talk about MIC's ridership initiative and how things panned out when the planned International Motorcycle Shows activations were cancelled at the zero hour when the consumer show series collapsed, leaving the U.S. without a national consumer show series for the first time in 40 years.  Ride With Us is our industry’s national market expansion campaign focused on increasing motorcycle ridership through their 30-minute Moto Intro experiences, their new online portal to riding, their encouraging and inclusive messages, their shareable social media resources... and more. With 2022 coming to a close, hear from those behind Ride With Us as they address key benchmarks, including: 
• What did we accomplish in 2022?
• What’s the plan for 2023 and beyond?
• What can we do to get behind this campaign?
• How can my business make a difference? How can I make a difference? 

Click here to register for the MIC Communications Symposium:

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