The industry’s reference book has been updated and available now. MIC's 2022 Motorcycle Statistical Annual is a comprehensive collection of data about the motorcycle business in America, featuring detailed information on vehicle population, owner demographics, product use, sales, market share, manufacturers, distributors and dealerships nationwide.
"This is the signature production of the MIC Research & Statistics Department and essential knowledge for powersports industry leaders and staff," notes MIC Membership Manager Lisa Delaney. "It's one of our most valuable MIC member benefits, available to those who log in at our website. For non-members, the annual is available for $495."
Coincidentally the Q4 FLASH Report is also out. "While 2022 is pretty much flat compared to 2021 and 2020, it still is a significant increase from 2019," explains Buckner Nesheim, MIC Director of Research & Statistics. The data indicated 2022 sales of new motorcycles and scooters decreased by -3.5% over the previous year, while ATVs decreased -12.7%.
"When we compare 2022 to 2019 sales, off-highway is up +36%, on-highway is up +4%, and scooters are up +12%,” notes Nesheim. “Dual sport (ADV) is a tremendous growth story. Sales in this category have increased every year since 2016 and more dual sport motorcycles were sold in 2022 than in any other year since we started collecting data in this category back in 1990."
MIC data for the full year 2022 show total powersports industry new model retail sales at -6.2% (733,537 units compared to 781,806 units in 2021). Domestic US on-highway retail motorcycle sales were 297,174 units for the year (-5.4%); scooters at 22,181 units (-4.3%); dual sport models (ADV) were 72,643 units (+0.0%); off-highway motorcycles were -5.0% (145,216 units), with ATV retail sales -12.7% at 196,860 units.