MIC staff members are thanking everyone who joined in the Ridership social takeover late last month. Across Instagram, Facebook and Twitter, more than 50 organizations encouraged potential and returning riders to practice and enjoy Commuter Distancing on a motorcycle and avoid crowded buses and subways.
"The Commuter Distancing social media campaign targeted urban commuters to offer them a healthy, fun commuting alternative during the pandemic," said Andre Albert, director of sales and marketing, MIC Events. Together, manufacturers, dealers, media, aftermarket, MSF RiderCoaches, training sites, enthusiasts and riding organizations participated on July 30 and 31, and generated some 15,000 interactions, including shares, comments, likes and views.
"The ongoing campaign is a success, and in just a few weeks exposed motorcycling to nearly a quarter of a million people, driving 6,000 potential riders to our purpose-built FindYourRide.org site, which helps get potential riders quickly to dealers or a training site close by," Albert said. "This campaign is just the beginning and we will continue with creative messaging to reach more potential riders and gather insight into what is resonating with our target audience. Working together, we can inspire new riders."