The Motorcycle Industry Council says we have reached the halfway point and the motorcycle market is UP through Q2! MIC is reporting that motorcycles and scooters increased 4.7% among leading brands. Sales data through the second quarter of 2023 compared favorably to the same period the previous year... and even better compared to pre-pandemic benchmarks in 2019.
Slumping sectors such as scooter sales were buoyed by dirtbikes. "Off-highway sales in the second quarter of 2023 have seen the most substantial percentage increase year over year, compared to the same quarter, since the first quarter of 2021," notes Buckner Nesheim, MIC director of Research & Statistics. "There is strong growth across several product categories, and this is particularly interesting as these sales happened amid rising interest rates.
"Year-to-date sales of dual motorcycles are up again," adds Nesheim. "On-highway sales have increased, and the market share of off-highway bikes among motorcycles is currently the second highest it has been in the past ten years, only surpassed by the 30% percent achieved in 2020."
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