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  • Dealernews
  • Aug 17, 2021


After successful beta tests in Texas and the IMS OUTDOORS event in Sonoma, the Motorcycle Industry Council is expanding its free first- ride experience to the dirt by partnering with the Overland Expo shows. MIC’s Ride With Us Moto Intro will give attendees with no motorcycling experience the opportunity to experience the thrill of their first ride on dirt bikes — all within 45 minutes!  This activation will be a part of upcoming Overland Expo shows:

Overland Expo Mountain West | Aug 27-29, 2021 | Loveland, CO

Overland Expo East | Oct 8-10, 2021 | Arrington, VA (tentative)

“Through our Ride With Us Moto Intros we are helping people experience riding for the first time and we can’t wait to ignite their passion for riding motorcycles at Overland Expo,” explains Cinnamon Kernes, MIC VP of market expansion. “We are excited to bring this experience to Overland Expo Mountain West and have plans to offer the experience at Overland Expo East as well, stay tuned for details.”

“MIC’s Ride With Us Moto Intros are a great opportunity for any moto-curious person to try riding and we are thrilled the MIC could deliver this experience in the dirt for our attendees,” said Jessica Kirchner, VP of marketing, Overland Expo. “The Overland Expo audience is ripe with aspiring adventure riders.”

The Ride With Us Moto Intro experience is free to Overland attendees; general admission tickets are available at Overland Expo Participants must be at least 18 years of age with a driver’s license (16 years of age minimum with a parent’s signature). Riders should be able to ride a bicycle as well.

The rider journey continues online at 


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